Case Study
Primcura Healthcare - Job Board
Website
https://primcurahealthcare.co.uk
Company Details
Primcura Healthcare are a healthcare recruitment provider, offering temporary and permanent staffing solutions to their clients.
Overview
Primcura Healthcare already had a website but it lacked the ability for them to add their job adverts for applicants to apply, resulting in them needing to upload to other job vacancy sites adding a costly overhead for each advert.
The Plan
The website was running on a WordPress CMS system but with all the plugin's required to make the site function, it was running very slow which would be affecting their Google ranking. It was therefor decided to completely rebuild the website using bespoke coding and remove the need for any plugins.
During the rebuild, we would refresh the content and add in additional forms.
The Design
Rob was already happy with the design of the existing website, although some parts of the site failed to be responsive on some screen sizes. These would need to be corrected on the rebuild and a few tweaks would be made to improve the existing design.
Jobs Board
With data security in mind, the system needed to be built to securely store applicant details. A custom designed database was created to store all submitted information by applicants including any uploaded documents such as a CV.
Each job should contain a job description relating to that role, along with a start and end date for the advert. On the end date, the job is automatically removed from the jobs page preventing the need for employees to manually update the system.
You can take a look at the existing jobs and how it is displayed on their site here: Jobs Board
When a job is added to the system, an automated process is run in the background to notify Google to index the new job advert immediately, this will get it into the search results as soon as possible. On each jobs page, Google Structured Data has been added so when it is indexed, Google can also include all jobs within its job listings. Searching Google for "X Y Z position near me" will automatically include Primcura Healthcare job adverts if it matches your search request.
Employee Portal
The portal needed to contain different permission levels that could be easily controlled by admins. This is to ensure only the right employees had access to the right functions and data.
Dashboards were created allowing an overview of how many applicants they've had this week and how many active job adverts are currently running.
Within the employee portal, it is also possible to manage their news articles. Employees can schedule future news articles as well as make amendments to existing.
Search Engine Optimisation (SEO)
Adding the jobs board and news articles to the site has greatly improved their reputation with Google. The red line marks when the refreshed site went live and since then their reputation has just continued to grow. Prior to the go-live of the new site, the performance graph remained very flat. The blue line indicates the total number of clicks and the purple indicates the number of impressions (times appearing in a search result).
This graph has had it's axis removed to keep data anonymised but covers 3 months of information.
“Probeck have been supplying support services to my business since the start and I’m so pleased to have the support, knowledge and understanding of a company which replicates the same values as my business.
If I have any IT issue, query or question; Chris is there to assist me either via email or over the phone (for the more complicated issues). No problem ever seems too much and I never feel like I’m hassling him, even on my 10th call of the day! Businesses shouldn’t underestimate the importance of having a friendly, attentive, and accessible IT support network in place. At times in the last year, I have no idea what I would’ve done with out him.
Thank you for your continued hard work and service to my business, you’ve played a vital part in our growth.”
If you are interested in having your own system designed, we offer a free discovery call to get things started.
Book a Discovery Call