How much does an app cost?
Understand scope, platforms and ongoing costs.
Read guideProbeck pricing
Let's talk about price.
Exact project costs vary, but that should not mean you have to ask before getting any idea of the likely budget. This page explains Probeck's starting prices, what changes the price and which ongoing costs to consider.
App projects from£5,000
A clear scope determines the final project price.
Quick pricing overview
Start with the service. Then understand the scope.
These figures are starting points. The final price depends on the agreed scope, inclusions and ongoing requirements.
Why prices vary
The label does not tell you the size of the job.
A website could be
- A straightforward brochure site
- An e-commerce website
- A booking platform
- A website connected to business systems
An app could be
- A focused internal tool
- A customer portal
- A business-wide management system
- A platform with payments, APIs and automation
Two projects with similar names can involve very different planning, design, development and testing. A useful price needs enough context to compare the same work.
App Development Pricing
What affects the cost of a bespoke app?
Projects from
£5,000
Explore App Development
Scope and business rulesNumber of user journeysLogin, roles and permissionsDatabase requirementsIntegrations and APIsPaymentsAdministration toolsMobile requirementsTesting and data migrationHosting and ongoing support
A focused first release can reduce initial scope when it still solves the core problem. Agree what belongs at launch and what can follow later.
Website Design Prices
What affects website development cost?
Websites from
£1,500
Explore Website Development
Number and type of pagesCustom design requirementsContent and photographyBooking or e-commerceSystem integrationsBespoke functionalityContent migrationSEO and content requirements
Page count is only one factor. A small website with a complex booking journey can involve more work than a larger content-led site.
Pricing Calculator Cost
What changes the cost of an online calculator?
Pricing calculators from
£3,250
Explore Pricing Calculators
Number of questionsPricing rulesConditional logicCRM integrationPDF quote generationAdministration controlsWebsite integrationValidation and testing
A simple indicative estimate and a quotation system with saved records and sales integration are different projects.
Hosting & ongoing costs
Budget beyond the first release.
Some costs keep a digital service running; others only apply when you choose to change or extend it.
Explore Managed Hosting- Hosting and maintenance
- Domain names
- Third-party platforms and licences
- Transactional email
- App-store accounts where relevant
- APIs and usage-based services
- Ongoing development and support
Supplier charges can change and may sit outside Probeck's proposal. A quote should identify what is recurring, usage-based or paid directly to another provider.
How quotes work
A price should follow a clear scope.
- 01Understand requirements
- 02Establish scope
- 03Provide a clear proposal
- 04Agree price & schedule
- 05Build
The proposal should explain what will be delivered, what you need to provide, how changes are handled and which ongoing costs sit outside the build.
Is Probeck the cheapest option?
Choose around the value of the work.
Probeck should not claim to be the lowest-cost route.
DIY platforms, templates and inexpensive off-the-shelf products may be a better fit when the main priority is spending as little as possible and adapting to standard features.
Probeck is more relevant when you value bespoke work, technical support, integrations, an ongoing relationship or solving a specific business problem. The right comparison includes fit, ownership, maintenance and the cost of workarounds.
Pricing questions
What should you know before requesting a quote?
Why don't you show exact fixed prices for everything?
Bespoke work varies with scope, content, rules and integrations. The published starting prices provide an initial budget guide, while a scoped proposal confirms the final price and inclusions.
Do you charge hourly or per project?
Projects are priced around an agreed scope. Support and development work is available from £80/hour; the applicable charging model is stated in the proposal.
Is there a deposit?
Deposit amount, timing and payment terms have not been supplied. These need adding before publication.
Are there ongoing costs?
Potentially. Hosting, maintenance, licences, third-party services, usage charges and future development may continue after launch. A proposal should identify them.
Can a project be delivered in phases?
Often, when a useful first release can be defined and later additions can wait. The phases, dependencies and price need agreeing before work begins.
Can I start smaller and add features later?
Yes, where the smaller version still solves a useful problem and does not create an expensive technical dead end. Separate launch needs from later ideas.
What makes app development expensive?
Complex business rules, different user permissions, integrations, payments, data migration, platform requirements and testing can all add work.
Why do website quotes vary so much?
Quotes may include different levels of content, design, functionality, migration, SEO work, hosting and support. Compare the scope and responsibilities, not only the total.
The Knowledge Centre
Go deeper into the price of your project.
How much does a website cost?
Compare design, content and functionality.
Read guideWhat affects bespoke application cost?
See where workflow complexity adds work.
Read guideBespoke vs off-the-shelf
Compare initial cost, fit and ownership.
Read guideHow much does a website pricing calculator cost?
Understand rules, interfaces and integration.
Read guideWhat ongoing costs should I expect?
Plan hosting, support and third-party services.
Read guideStart with the budget and the problem
Work out what a sensible first step looks like.
Tell Probeck what you are trying to achieve, what matters first and any budget boundary you already know.